Email Marketing Tips

Instant Lead Magnets and TripWires

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Do you need a lead magnet or TripWire to give your prospects a free or low-cost way to try your product?

Pull out one chapter or one video of your full product and use that.

If they like what they read or see in the excerpt, they will be much more likely to purchase the full product.

For example: If you’re selling a 15-module video training course, pull out one video and offer it for free to get people to join your list. Follow up with offering them the rest of the course, possibly at a discount for new subscribers.

Or offer that one video for an especially low price such as $9 and follow up by offering the entire course at a special price for an extremely limited time.