Gary Halbert once said at a seminar, “If I offer to set you up in the fast food business with a hamburger joint, and you can have any one special advantage you want, what will it be? A clown? Special sauce? Great burgers? A big ad budget?”
If you sell supplements, place a label on each bottle that says, “Please refrigerate.” Tests show that people are less likely to refund on the supplements if you add this label.
Living a life of significance is the foundation to a successful thriving business.
It’s all about deepening your compassion and ability to understand others.
Let’s say that two entrepreneurs start businesses on the same day in the same industry. One entrepreneur is out to make a good profit and sell his business in 10 to 20 years so he can retire on the beach.